Welcome to SwissPL
With two decades of experience in the Swiss watch industry, we've been crafting precision diver, pilot, and tactical watches with expertise. Our specialty lies in the production of custom handcrafted watches, spanning from exclusive one-off timepieces and squadron group purchases to company-branded commemorative editions. Additionally, we offer in-house design and development services for new watch cases.
Call to design your unique watch: 1-800-774-4980
or email us: contact@swisspl.com
Your unique journey has crafted a tale of distinction, a narrative deserving to be told. We invite you to acquire a tailored timepiece, a reflection of your individuality. Now you can own a legacy timepiece, one that celebrates your milestones and commemorates your sacrifices.
Now, let’s design your watch!
Watch Models
Let customers speak for us

Limited Series
ENJJPT Timepiece
Design your limited series Euro-NATO Joint Jet Pilot Training Program timepiece to reflect your career.
Made In House
Every timepiece is meticulously hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.
The real Top Gun. Legendary F-14 Tomcat Pilot, U.S. Navy TOPGUN Aviator, renowned Air Show Performer. The inspiration for Tom Cruise’s role “Maverick” in the movie Top Gun. An inspiration, and a dear friend.

We have been collaborating closely with the U.S. Military for more than ten years. Our mission is to craft exquisitely detailed, high-quality custom watches tailored specifically for Aviators, Special Operators, and other service members.
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We convert your logo
If the graphic / plane you're interested in isn't displayed on our site, don't hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art. We're confident we can translate your graphic, logo, or patch into a unique timepiece design.

While our enduring collaboration with the U.S. Military and Law Enforcement is a source of pride, our expertise goes beyond creating watches exclusively for servicemen. We are privileged to work with ambassadors from a myriad of professions, each a trailblazer in their field. Explore their custom timepieces and the captivating stories they embody.