Handcrafted Custom Watch
Welcome to SwissPL
With two decades of experience in the Swiss watch industry, we've been crafting precision diver, pilot, and tactical watches with expertise. Our specialty lies in the production of custom handcrafted watches, spanning from exclusive one-off timepieces and squadron group purchases to company-branded commemorative editions. Additionally, we offer in-house design and development services for new watch cases.
Call to design your unique watch: 1-800-774-4980
or email us: email@example.com
Your unique journey has crafted a tale of distinction, a narrative deserving to be told. We invite you to acquire a tailored timepiece, a reflection of your individuality. Now you can own a legacy timepiece, one that celebrates your milestones and commemorates your sacrifices.
Now, let’s design your watch!
Let customers speak for us
It’s incredible, thank you for putting such amazing work into the watch, as well as the flask and bottle opener. I can’t tell you how much I appreciate this, definitely the coolest thing I have received that memorializes my career. The watch is running great; we are headed to Shot Show tomorrow, I’ll be rocking it there. I’ve received a lot of compliments on it!
Thanks for taking care of us. What you do means a lot. It’s our legacy on these watches, just so special and one of a kind! I can imagine you have some amazing stories…. it’s very meaningful work. You do it well!!! The watch arrived. It’s beautiful and the presentation is stunning. We couldn’t be happier!
~ S. Fleming
Great timing. I was out yesterday and just opened the boxes a few minutes ago. The watch is stunning and classic! Just what I wanted. The flasks are beautiful and thanks for the really cool bottle openers! First class job all around. Finally, as I get ready to take on my second career, I believe I can market/sell these watches, so I am still very interested in being a partner. Thanks for the top-notch customer service!
~ COL. Ken Kliethermes
Mr. Knewitz and SwissPL, you certainly deserve the W-O-W award of the day for customer experience. Your responsiveness and flexibility in creating a precision, customized watch is refreshing in today’s version of customer service. Your interface and revisions have made it very easy to make the purchase decision for my commemorative watch. I am anxious to receive it, but know it will be a daily reminder of great times for years to come. Thanks again to you and your staff.
~ Lt. Col. Greg Richardson
Thank you so much! We received THE watch! Bob was completely surprised and said it was the most beautiful gift he’s ever received. He loves it! It’s truly is a work of art. And.... the beautiful surprise personalized watch for me and the flask was so so thoughtful. We also loved the (bottle) openers! Too cool! It’s been a pleasure working out all the details with you and we will certainly be passing out your information / business cards to our acquaintances. All the best in your future and many blessings.
~ Lt. Col. Robert "BOB" Jeffrey (purchased by his wife)
Alldaron... as an understatement, all I can say is "Dammmmmnnn!" Absolutely beautiful. If I were rating you in my squadron, I'd have to remark "Exceeds Expectations -- Minimum supervision required." My Bros at lunch today were "oohing and ahhing". I was debating asking you if there was any chance you could push up production, in time for my wedding anniversary, but I could certainly understand if that wasn't possible. After 33 years in the military, I've learned that the surest way to not get what you want is to not ask the question. Then, lo and behold, your e-mail comes saying the watch is on the way. Damn, got my wishes.
~ LT Colonel Martin, USAF
The watch looks awesome! You have some incredible aviators wearing your watches. I’m impressed. Been an outstanding experience working with you. Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks Alldaron for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.
~ COL. J. Battaglia
"Perfect is good enough!" An original quote which you deserve .... well done .... approved. Can't wait to see it!
~ Master Chief Behr
He’s going to love it. As an aside, I got him a “vintage" Casio digital rectangular watch to replace the one that he wore in the 80s, and I hated more than anything. It is absolutely awful. It went missing about 30 years ago. He’s convinced that I had something to do with it, but I didn’t. Though I wish I had….;) He will get a kick out of it, and then I will give him this fabulous watch. Thinking he may ‘lose’ the Casio all over again!
~ B. Kalfas
Damn, Alldaron, your responses are incredible and timely. Everything is on the mark.....press on. Thanks again for your attention to detail and quick response. Everything looks great the way you've laid it out. Make it happen. Thanks again.
~ Lt. Col. B. "The Bro" Martin
I received the package last week, and with great timing, Peter arrived back in port yesterday for a mid patrol stop! He was so thrilled with the piece, and there's a formal ship event this week during the stop that he was thrilled to have it in time to wear. Peter will be leaving again to finish out the final months of his last patrol with USS Carney as Captain and changes command the end of April. I know he plans to write his own note as well, but thank you so much. This was the best gift to give and seeing his own design to mark his accomplishments was really wonderful. We look forward to hearing that other friends consider your business also!
~ C. Halvorsen
Got it. Wore it. Love it... I couldn’t resist - as soon as I opened the box, I put it on and went to a baseball game. Now I have to go through the rest of the goodies you sent! Thanks! Just looked at the (customized) flask - that was a surprise and very appreciated. You took much care to provide a high quality experience.
~ CDR. C. "Doc" Pellosie
I just wanted to thank you, and to review my beautiful custom SwissPL watch that we collaborated on and I recently received. I had waited a long time to pull the trigger on a purchase of a watch of this magnitude, and couldn’t be more pleased with the end result. It is exactly what we designed, after countless emails and renditions to get it exactly correct... attention to detail is what we call it in the aviation profession.
While I have only had and worn the watch a week, I’ve already been approached by others who admired it and requested your information (send my commission to... ha). I have also broke it in regarding lap swimming and can verify its waterproof capability and timekeeping accuracy. It really is a sharp, eye catching watch design and very reflective of my Naval service.
Again, thank you Alldaron for your time and effort in getting this watch done right, as well as your quality product. Sincerely,
~ Lt. Mike "Saint" Bernard
Alldaron, you are one in-action human! No wonder you have built a first class organization delivering such high quality timepieces. I am really impressed with your receptivity and follow-thru in every regard. Nice going.
~ Lt. Col. G. "Spock" Richardson
I have probably 25 watches, and I wear yours about 95% of the time.
~ COL. G. Rhinesmith - USMC (ret.)
Absolutely beautiful. If I were rating you in my squadron, I’d have to remark 'Exceeds Expectations — Minimum supervision required.'LT Colonel MartinU.S. Air Force
Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.COL. J. BattagliaU.S. Air Force
'Perfect is good enough!' An original quote which you deserve …. well done …. approved. Can’t wait to see it!Master Chief BehrU.S. Navy
Design your limited series Euro-NATO Joint Jet Pilot Training Program timepiece to reflect your career.
Made In House
Every timepiece is meticulously hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.
The real Top Gun. Legendary F-14 Tomcat Pilot, U.S. Navy TOPGUN Aviator, renowned Air Show Performer. The inspiration for Tom Cruise’s role “Maverick” in the movie Top Gun. An inspiration, and a dear friend.
We have been collaborating closely with the U.S. Military for more than ten years. Our mission is to craft exquisitely detailed, high-quality custom watches tailored specifically for Aviators, Special Operators, and other service members.
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We convert your logo
If the graphic / plane you're interested in isn't displayed on our site, don't hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art. We're confident we can translate your graphic, logo, or patch into a unique timepiece design.
While our enduring collaboration with the U.S. Military and Law Enforcement is a source of pride, our expertise goes beyond creating watches exclusively for servicemen. We are privileged to work with ambassadors from a myriad of professions, each a trailblazer in their field. Explore their custom timepieces and the captivating stories they embody.