The US Navy is known for having an impeccable attention to detail, fussing over every aspect until something is perfect. Here is a US Navy Commander flying his jet on deployment, wearing his customized SwissPL timepiece.
It is there on his arm during the missions, and builds up a history along with the milestones is represents. This is vastly more than “just a watch”, this is part of the journey, and this part tells his story.