About Us

Passion for design

Your timepiece has a soul, a story, a journey; a watch is not just something that tells time, it tells the world about you, and what represents you.

In a world of a million "same designs", now is the Time for Your Story.

Timepiece Collection

From Classic, to Aviator, to Tactical; there's a watch that suits your style and Tells Your Story.
About SwissPL

We have been active in the watch industry for over 15 years, manufacturing precision Swiss diver and pilot watches. Since 2010 we have been specializing in producing individually handcrafted timepieces for highly demanding professionals in the military and law enforcement. Designing personal watches with projects ranging from customizing our existing watch models to developing and prototyping a one-off bespoke watch case.

Producing commemorative timepieces for retiring Commanding Officers and Squadron deployment edition watches. Some of the groups we’ve catered to are: VFA-143, VFA-101, VP-4, HSM-73, VFA-105, VFC-111, VFA-102, VAW-124, HSM-77; 1-501st, 3-501st;  U.S. Air Force; Special Forces, various SEAL members; including all the individually one-off created watches. We’ve made some crazy projects over the years.

Custom timepiece handcrafted in America; each watch we make is tailored to its owner. Create your idea; design your personalized watch, with the graphics and symbolism that means the most to you. The various squadrons or units you served with; your tours & deployments; the plane or helicopter you flew; your final flight hours; your pilot wings, your callsign, your winging-date, your favorite tail-number; or any other milestone that was most important to you along your journey. Of the millions of watches that are available in the world, this one is made just for you.

Choose from one of our watch models to personalize with your unique design [the CLASSIC, the AVIATOR, the TACTICAL]; featuring custom dial printing and tailored caseback engraving, and now offering bracelet engraving. Working with our designer, you will be guided smoothly through our customization process.

Start your design today, call 1-800-774-4980 and speak with us about your design ideas.

How Customization Works

We know designing your own personalized watch can be a daunting task, so we’re here to smoothly guide you through our tailored customization process. Please call us, or email us, to discuss your design ideas; or we can offer some suggestions.

After our initial contact, we will evaluate the individual design and production requirements for your watch. Once we are satisfied that we can produce your concept, we charge a $245 deposit [which is applied towards your total] to begin the graphics conversion and the design process. Once the initial mock-up has been created, you will receive an email with your tailored watch design visual, for your review.

Once you see the initial mock-up, we can modify anything you like and we will fine tune the design, creating revisions until we get the exact concept you have in mind. The production and customization of each watch is handcrafted in-house; Swiss components with American craftsmanship.

The mock-up revisions will reflect the changes to your design, so you can see what the final product looks like before you pay the full amount. Once we have reached the design version which is exactly right, we will send you the Production Authorization Form (PAF) for review and signature before beginning production.

SwissPL defined

From Custom Creations, to Existing Designs, every wrist can find what they're looking for at SwissPL.

Featured Testimonials

SwissPL is breaking new ground in the world of fine Swiss watches by providing custom individualized timepieces. My personally designed SwissPL watch glistens with Naval Aviator Wings and a head-on image of an F-14 Tomcat plane. After 30+ years and over 12,000 hours of climbing into high performance jet fighters, I finally have a one-of-a-kind elegant timepiece that reflects and captures my passion and profession. Classic elegance, that is truly unique to you, is what makes SwissPL stand out.

Captain Dale “SNORT” Snodgrass
United States Navy [Ret.]

CAPT. Dale “Snort” Snodgrass

CAPT. Dale “Snort” Snodgrass

SwissPL is cool and rugged enough for a MiG-17 or A-4 Skyhawk, yet elegant and accurate enough for a CAT III landing in a 747-400! SwissPL, the Pilot’s Choice for a personalized timepiece!!

Michael “BUICK” Eberhardt
Commercial Pilot & Air Show Aviator

Michael “BUICK” Eberhardt

Michael “BUICK” Eberhardt

The watches were a great success… it’s not easy to get Fighter Pilots to tear up… all of our guys are loving their watches.

Preston Manning / TOP ACES

Preston Manning

Preston Manning