General

Valentine’s gift of appreciation

Valentine’s gift of appreciation

When you look over your life, and all the elements that make it worth the effort, recognize the synergistic value of your universal partner, your support platform, your significant other. Show her your appreciation with something she will deeply adore, for the rest of her life; not with some generic jewelry mass produced and sold in every mall, but with…

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The Story Unites Us

The Story Unites Us

From Commanders to Officers to Admirals to Captains, the common theme is service to others, service to the greater good, service to improve our communities. The lives and stories shared shape our perception of heroes and acts of courage and instill in each of us the awareness of right and wrong. The paradigm shift in a society occurs when the…

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LumeDome

LumeDome

The SwissPL LumeDome has been a pet-project of ours for a while; here is an early preview. We’re developing a timepiece encasement that will supply the most intense amount of “illuminatory charge” to your watches; the end result are watches that glow with the shine of the Gods.

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Tailhook Reunion

Tailhook Reunion

Thank you Tailhook community for another fantastic event. The reunion was a blast. Familiar faces, new friends, and cold drinks – perfect combination. Since 2010 we have attended and for us there is immense pleasure in putting a face to the name of the owners of our custom watches; designing a one-off timepiece is a very personal endeavor, and then hearing…

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Corporate / Company Branding

Corporate / Company Branding

From busniess cards to letterhead, from company shirts to corportate jets, branding matters. We offer companies the opportunity to produce a small quantity of company branded timepieces. From employee anniversary edition to corporate executive edition,your timepiece should stand out to tell your company’s story.

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The Commandments

The Commandments

Some advice from our watch whisperer, and Master Watchmaker, Joe Urich. Never under-wind your watch [however don’t over-wind your Unitas movement either]. Never let anyone wear your watch… or use your fountain pen… bad mojo! Never put your mechanical watch on your alarm radio over night. The magnet in the speaker could magnetize your watch, not always but could happen…

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Art, Small Scale.

Art, Small Scale.

Not a printed sticker or some ink-jet decal glued to the face of your watch, this is art – small scale. Each color of the design is individually aligned and printed, one color at a time, to generate the graphics. Additionally each color requires separate art-film, and printing plates; ink mixing and color alignment; test prints and then the final…

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U.S. Flag Etiquette

U.S. Flag Etiquette

When wearing the U.S. Flag Patch, DO the following: The American Flag patch is to be worn on either the right or left shoulder so that the Star Field faces forward. When worn in this manner, the U.S. Flag is facing to the observer’s right, and gives the effect of the Flag flying in the wind as the wearer moves forward.…

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