The Aviator watch model starts at $1,995 and includes the Swiss Unitas mechanical (hand-wind) movement, a black leather strap, the caseback engraving (with any design or graphics you would like), and the dial graphics created in a dial art transfer process; which creates a beautiful reflective gold metallic design on the black dial.

If you would like your dial graphics produced in color / multiple colors, we will use our traditional Swiss dial printing machine. In this case, our pricing structure is calculated based on the number of printed colors on the dial (watch face). We charge $150 per printed dial-color as each color requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print.

The Aviator watch is available in stainless steel or pvd black-coated. Personalize the dial and caseback with YOUR design, and tailor the look and feel to reflect your style. Call to discuss your watch 800-774-4980.


Price Breakdown for Aviator Watch


  • Aviator Stainless Watch, 44mm with ‘diamond-crown’ and sapphire crystal glass. Your choice of exhibition (see-thru) caseback or engrave-able solid caseback. Swiss ETA Unitas hand-wind movement with 17 jewels; lasered dial art and caseback engraving (if selected), leather strap, and standard watch box: $1,995
  • Shipping in the US: $50
  • International Shipping: Price depends on destination address


Optional Upgrades


  • Dial Printing, each printed color: $150
  • Watch Case Coating, pvd-black treatment: $125
  • Metal wings (US Navy Pilot, NFO, Flight Surgeon; USAF Master Pilot; US Army Master Aviator): $120
  • Laser engraved wings: $50
  • Presentation Watch Box: $85


Production Speed Upgrade
[standard time 8-12 weeks]


  • Rush Service [6-8 weeks]: $245
  • Priority One Service [4-5 weeks]: $499



Case Specifications


  • Case size: 44mm [46mm with crown]
  • Lug width: 22mm
  • Case weighs: 145 grams
  • Water depth rating: not applicable (this is a hand-wind watch)
  • Sapphire crystal glass
  • Large crown
  • Screw-down caseback
  • Sub-dial at 6-position or 9-position
  • Leather strap with buckle


Caseback Engraving

Included in your price is the engraving of your watch back. The caseback design can be as varied as you like, simple or complex. Engrave on the stainless steel caseback, or if you would prefer the all black look, choose the PVD upgrade. The laser engraving on the PVD looks golden in hue. Complete your design with your logo, crest, squadron patch, or anything you like.



Exhibition Caseback


The Aviator watch offers as unique feature, the option of an exhibition caseback, which has a see-thru window to beautifully display the Swiss hand-wind movement.



Aviator Dials




Aviator Hands



Envision Your Watch

The design you envision, we bring to life. Your journey has created a very unique story, one worthy of being told. Encapsulate your milestones in our timepiece and share a part of you with future generations.


Customization Starts With You

The price for a customized stainless 44mm Aviator watch with Swiss mechanical movement starts at $1,995 (and includes dial art engraving, choice of caseback [exhibition (see thru) or personalized caseback with engraving (solid, not see-thru)], leather strap and our standard watch box).  Printed colors are $150 per color for the printed design on the dial; each color application requires separate art film, printing plates, ink mixing, print alignment, multiple test prints and then the final print application. So, for example, if your dial graphics are white, red, blue, yellow, and black, this would be a 5-color print (see example on right). Production time is approximately 12 to 14 weeks, depending on the complexity of your specific project. We offer Rush Service [ 6 to 8 weeks ] or Priority One Service [ 4 to 5 weeks ].


Customization with you in mind. Own a watch that tells your story; one that celebrates your milestones and commemorates your cherished accomplishments. One that personifies your dreams and future aspirations. Timepiece linked to your family heritage, one worth passing down.



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