The 42mm Classic watch model starts at $1,250 and includes a Swiss quartz-analog movement (battery powered), a black leather strap, the caseback engraving (with any design or graphics you would like), and the dial graphics created in a dial art transfer process; which creates a beautiful reflective gold metallic design on the black dial.

If you would like your dial graphics produced in color / multiple colors, we will use our traditional Swiss dial printing machine. In this case, our pricing structure is calculated based on the number of printed colors on the dial (watch face). We charge $150 per printed dial-color as each color requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print.

The Classic watch is available in stainless steel or pvd black-coated; powered with your choice of Swiss quartz-analog (battery) or Automatic (self-winding like found in Rolex, Omega, Breitling) movement. Personalize the dial and caseback with YOUR design, and tailor the look and feel to reflect your style. Call to discuss your watch 800-774-4980.



Price Breakdown for Classic Watch:


  • Classic Stainless watch, 42mm with sapphire crystal glass, screw-down crown and caseback [water-depth rated 300M], with Swiss quartz-analog movement; dial art, caseback engraving, leather strap, standard watch box: $1,250
  • Shipping in the U.S.: $50
  • International Shipping: Price depends on destination address.


Optional Upgrades:


  • Dial Printing, each printed color: $150
  • Watch Case Black Coating (pvd treatment): $125
  • Metal wings (US Navy Pilot, NFO, Flight Surgeon; USAF Master Pilot; US Army Master Aviator): $120
  • Laser engraved wings: $50
  • Metal bracelet with screws (not pins) and an oyster clasp with clasp-lock: $185
  • Bracelet engraving (add your logo to the 1st link on your bracelet): $75
  • Swiss ETA Automatic movement (with 25 jewels): $345
  • Presentation Watch Box: $85


Production Speed Upgrade [standard time 8-12 weeks]


  • Rush Service [6-8 weeks]: $245
  • Priority One Service [4-5 weeks]: $499


Case Specifications:


  • Case size: 42mm [46mm with crown]
  • Lug width: 22mm
  • Case weighs: 178 grams
  • Water depth rating: 300 meters (1,000 feet)
  • Sapphire crystal glass
  • Screw-in crown
  • Screw down caseback
  • Unidirectional bezel
  • Bracelet with screws



Caseback Engraving:

Included in your price is the engraving of your watch back. The caseback design can be as varied as you like, simple or complex. Engrave on the stainless steel caseback, or if you would prefer the all black look, choose the PVD upgrade. The laser engraving on the PVD looks golden in hue. Complete your design with your logo, crest, squadron patch, or anything you like.



Standard Dials:






Standard Bezels:




Custom Bezels:





Mercedes | Sword Style2




Mercedes SS | Mercedes PVD


Sword Style1 SS | Sword Style1 PVD


Modern | Proplof



The price for a customized stainless 42mm Classic watch with Swiss quartz-analog battery movement starts at $1,250 (and includes dial graphics created in a dial art transfer process, personalized caseback engraving, black leather strap and our standard watch box). Printed colors are $150 per color for the printed design on the dial; each color application requires separate art film, printing plates, ink mixing, print alignment, multiple test prints and then the final print application. So, for example, if your dial graphics are white, red, blue, yellow, and black, this would be a 5-color print. Production time is approximately 8 to 10 weeks, depending on the complexity of your specific project. We offer Rush Service [ 6 to 8 weeks ] or Priority One Service [ 4 to 5 weeks ].



Customization with you in mind. Own a watch that tells your story; one that
celebrates your milestones and commemorates your cherished
accomplishments. One that personifies your dreams and future
aspirations. Timepiece linked to your family heritage, one worth passing



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