The 45mm Classic watch model starts at $1,650 and includes a Swiss quartz-analog movement (battery powered), a black leather strap, the caseback engraving (with any design or graphics you would like), and the dial graphics created in a dial art transfer process; which creates a beautiful reflective gold metallic design on the black dial.

If you would like your dial graphics produced in color / multiple colors, we will use our traditional Swiss dial printing machine. In this case, our pricing structure is calculated based on the number of printed colors on the dial (watch face). We charge $150 per printed dial-color as each color requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print.

The Classic watch is available powered with your choice of Swiss quartz-analog (battery) or Automatic (self-winding) or GMT (dual time-zone) movement. Personalize the dial and caseback with YOUR design, and tailor the look and feel to reflect your style. Call to discuss your watch 800-774-4980.


Price Breakdown for Classic 45mm Watch


  • Classic Stainless watch, 45mm with sapphire crystal glass, screw-down crown and caseback [water-depth rated 500M], with Swiss quartz-analog movement; lasered dial print and caseback engraving, leather strap, standard watch box: $1,650
  • Shipping in the US: $50
  • International Shipping: Price depends on destination address


Optional Upgrades


  • Dial Printing, each additional printed color: $150
  • Metal wings (US Navy Pilot, NFO, Flight Surgeon; USAF Master Pilot; US Army Master Aviator): $120
  • Laser engraved wings: $50
  • Metal bracelet with clasp featuring internal extension function: $250
  • Bracelet engraving (add your logo to the 1st link on your bracelet): $75
  • Swiss ETA Automatic movement (with 25 jewels): $345
  • Swiss ETA GMT movement (with 21 jewels): $750
  • Presentation Watch Box: $85


Production Speed Upgrade
[standard time 8-12 weeks]


  • Rush Service [6-8 weeks]: $245
  • Priority One Service [4-5 weeks]: $499



Case Specifications


  • Case size: 45mm [50mm with crown] x 16mm thick
  • Case (with bracelet) weighs: 220 grams
  • Water depth rating: 500 meters (1,640 feet)
  • Domed sapphire crystal glass
  • Screw-in crown
  • Screw down caseback
  • Unidirectional bezel
  • Bracelet with screws


We will effortlessly guide you through our entire tailored customization process, so regardless if you have a clear concept for a design or are just starting out, you’ll go from final mock-up to wearable wrist-art in about 9-12 weeks. If you don’t have graphics and would like them developed, we can help you with that too.