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Start Your Design, Create Your Watch.

Thank you for your interest in designing a custom watch. With SwissPL you choose what suits you. The deposit amount of $245 will always be applied towards your order balance. Select to pay with either your credit card or with your PayPal account.

The deposit amount ($245) is applied towards your final balance; and is required to create visual mock-up renderings and design revisions. Your project will be entered into our system to schedule future production and your graphics will be converted to design-format. The amount is non-refundable as your custom mock-up incurs design costs.

Customization Made Simple

We will effortlessly guide you through our entire tailored customization process, so regardless if you have a clear concept for a design or are just starting out, you’ll go from final mock-up to wearable wrist-art in about 9-12 weeks. If you don’t have graphics and would like them developed, we can help you with that too.

How it works: we provide the watch and the customization, you provide the story. Once your deposit of $245 (which is applied towards their total) is completed, we will begin working with you designing the watch dial art work, the fully personalized caseback design [this can include any combination of graphics, text, deployment patches, service dates, etc). Then pick your options [leather strap / metal bracelet, bezel ring color, metal wings or other emblem (Aircrew Wings, Surface Warfare, Command at Sea pin, etc], case treatment [stainless or pvd-black], standard watch box / presentation watch box.

You do not need to create the visual design or use any complex graphics programs, we take care of this for you. All you need to do is simply send us the graphics (or a description of the design) via email, from which we create the mock-up and then work to refine the design until you’re totally satisfied, then we begin customization. – Send us an email with your design ideas.

The price for a one-of-a-kind individualized wrist watch starts from $1,250 and is calculated based on (a) which watch model you choose [Classic, Aviator, Tactical]; (b) the intricacy of your design, along with how many colors are being printed on the watch face (the dial); (c) which movement you choose [Automatic Self-Winding, Quartz-Analog, Mechanical Hand-wind]. But no worries, we will explain all of these options to you. The deposit of $245 is always applied towards the balance. Start your design today.

Not just function – but a unique piece of wrist-art. Own a watch that actually tells your story, celebrates your milestones and cherishes your moments of accomplishment. Each personalized watch is powered by a Swiss movement, handcrafted to fully Tell Your Story.