The Tactical watch model starts at $1,750 and includes the Swiss quartz movement, a rubber or leather strap, the caseback engraving (with any design you can imagine), and the dial print (1-color). Then you can upgrade to the Automatic movement.

Our pricing structure is calculated based on the number of printed colors on the dial (watch face). The base price includes the 1st printed color.

Then we charge $150 per printed dial-color as each color requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print. The Tactical watch is available in stainless steel or pvd black-coated; powered with your choice of Swiss Quartz, Automatic (self-winding) movement.

Personalize the dial and caseback with YOUR design, and tailor the look and feel to reflect your style. Call to discuss your watch 800-774-4980 


Price Breakdown for Tactical Watch


  • Tactical Stainless Watch, 44mm with sapphire crystal glass and Swiss Quartz movement; lasered dial art and caseback engraving, leather strap, and standard watch box: $1,750
  • Shipping in the US: $50
  • International Shipping: price depends on destination address


Optional Upgrades


  • Dial Printing, each additional printed color: $150
  • Watch Case Coating, pvd-black treatment: $125
  • Metal wings (US Navy Pilot, NFO, Flight Surgeon; USAF Master Pilot; US Army Master Aviator): $120
  • Laser engraved wings: $50
  • Swiss ETA Automatic movement $345
  • Presentation Watch Box: $85


Production Speed Upgrade
[standard time 8-12 weeks]


  • Rush Service [6-8 weeks]: $245
  • Priority One Service [4-5 weeks]: $499



Case Specifications


  • Case size: 44mm [46mm with crown]
  • Lug width: 24mm
  • Case weighs: 160 grams
  • Water depth rating: 300 meters (1000 feet)
  • Sapphire crystal glass
  • Screw-in crown
  • Screw-down caseback
  • Leather strap with buckle


Caseback Engraving

Included in your price is the engraving of your watch back. The caseback design can be as varied as you like, simple or complex. Engrave on the stainless steel caseback, or if you would prefer the all black look, choose the PVD upgrade. The laser engraving on the PVD looks golden in hue. Complete your design with your logo, crest, squadron patch, or anything you like.



Tactical Dials



Tactical Hands



Envision Your Watch

The design you envision, we bring to life. Your journey has created a very unique story, one worthy of being told. Encapsulate your milestones in our timepiece and share a part of you with future generations.


Customization Starts With You

The price for a customized stainless 44mm Tactical watch with Swiss quartz movement starts at $1,745 (and includes lasered dial art and caseback engraving, leather strap and our standard watch box). Printed colors are $150 per color for the printed design on the dial; each color application requires separate art film, printing plates, ink mixing, print alignment, multiple test prints and then the final print application. So, for example, if your dial graphics are white, red, blue, yellow, and black, this would be a 5-color print (see example on right). Production time is approximately 12 to 14 weeks, depending on the complexity of your specific project. We offer Rush Service [ 6 to 8 weeks ] or Priority One Service [ 4 to 5 weeks ].


Customization with you in mind. Own a watch that tells your story; one that celebrates your milestones and commemorates your cherished accomplishments. One that personifies your dreams and future aspirations. Timepiece linked to your family heritage, one worth passing down.



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