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Parabellum Timepiece

One of the perks of owning a watch company that can make almost anything we can imagine, is I get to make special personal projects, which I don’t offer for sale due to various reasons. But these special ones I make for myself; that is the icing on the cake. This is the Parabellum Timepiece, made in honor of the…

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HMX-1 Timepiece

Classic timepiece produced for LT. COL Howell, aviator with HMX-1, aka Marine Helicopter Squadron One; responsible for the transportation of the President and Vice President of the United States.

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Iconic Los Angeles Artist wears SwissPL

David Cook has been creating iconic and “out of this world” creative art for over 20 years, catering to the creative outlets that are prevalent in Los Angeles. Designing for recording artists, studio executives, NBA players, fashion moguls, hollywood a-listers; David Cook has fabricated for them all. Here are some videos of David unpacking his DCLA Timepiece Collection.

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Carpe Diem dial production series.

It’s always a beautiful sight to see a project come to life. To go from imagination, to rough sketches, to CAD design, to printing production. Then to see the finished dial series “standing at attention” awaiting assembly; like an army preparing for the march. This is the Carpe Diem series, produced in our 44mm Aviator case, with mechanical movement and…

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HSC-11 Dragonslayers watch

To find yourself in the midst of an air battle, being shot at from the ground, while you soar above in your MH-60S helicopter to complete your mission objectives; this is the life of an HSC-11 HELO pilot. The Dragonslayers were formed in June of 1957 to serve as an anti-submarine unit. Proud element of the United States Navy.

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Legendary F-14 TOPGUN Aviator wears SwissPL.

U.S. Navy Captain Dale “SNORT” Snodgrass wears custom designed timepieces from SwissPL watch company. He has since 2010. SNORT, as most people in the U.S. Navy know him, is the actual guy that Cruise plays in the original movie. He is a legendary F-14 fighter pilot, and he is the inspiration to generations of aviators. He was our first ambassador;…

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Christmas is coming.

With the holidays fast approaching, don’t gift something generic or boring, make it something they will cherish for the rest of their lives because it was design around them, and tailored to represent them. Swiss components with American craftsmanship, our timepieces are made to order. Our custom watches start at $1,250. Begin the customization process today, or present them with a gift-card so they…

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