Design Your Custom Watch

We offer the opportunity to own a timepiece that YOU create; personalize the design to Tell Your Story.

Call to discuss your watch:

We have been active in the Swiss watch industry for over 15 years, manufacturing precision diver, pilot and tactical watches. Since 2010 we have been specializing on producing handcrafted timepieces; ranging from individual one-off watches, to developing a new watch case. Now let’s design your watch.

Shop All Watches

Choose your watch case, your dial design,
your movement preference, your caseback engraving.

The design you envision, we bring to life. Your journey has created a very unique story, one worthy of being told. Encapsulate your milestones in our timepiece and share a part of you with future generations. Why should everyone’s watch always feature some company branding as “self-importance”, let’s focus on the wearer.

We have been active in the watch industry for over 15 years, manufacturing precision Swiss diver and pilot watches. Since 2010 we have been specializing in producing individually handcrafted timepieces for highly demanding professionals in the military and law enforcement. Designing personal watches with projects ranging from customizing our existing watch models to developing and prototyping a one-off bespoke watch case.

Producing commemorative timepieces for retiring Commanding Officers and Squadron deployment edition watches. Some of the groups we’ve catered to are: VFA-143, VFA-101, VP-4, HSM-73, VFA-105, VFC-111, VFA-102, VAW-124, HSM-77; 1-501st, 3-501st; U.S. Air Force; Special Forces, various SEAL members; including all the individually one-off created watches. We’ve made some crazy projects over the years.

Custom timepiece handcrafted in America; each watch we make is tailored to its owner. Create your idea; design your personalized watch, with the graphics and symbolism that means the most to you. The various squadrons or units you served with; your tours & deployments; the plane or helicopter you flew; your final flight hours; your pilot wings, your callsign, your winging-date, your favorite tail-number; or any other milestone that was most important to you along your journey. Of the millions of watches that are available in the world, this one is made just for you.

Choose from one of our watch models to personalize with your unique design [the CLASSIC 42mm, CLASSIC 45mm, CLASSIC 35mm, the AVIATOR 44mm, and the TACTICAL 44mm]; featuring custom dial printing and tailored caseback engraving, and now offering bracelet engraving. Working with our designer, you will be guided smoothly through our customization process.

Start YOUR design today, call 1-800-774-4980 and speak with us about your design ideas.

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Featured Posts:


Official Tailhook Timepiece

We are honored and privileged to be working with the US Navy Tailhook Association to produce their official timepiece collection. The watches feature the Tailhook Association Logo, choice of either Aviator Pilot wings or Naval Flight Officer wings, and the Tailhook graphic behind the wings. The watch is then personalized to the owner with a customized caseback engraving displaying their…

Comedian Ron White 42mm black Classic

It was our distinct please to produce this signature edition timepiece for legendary comedian Ron White featuring his silhouette and autograph.


Legendary Producer shows custom watch

Legendary Los Angeles Music, Recording, Entertainment Producer Michael Blakey talks about his custom designed SwissPL watch; featuring his company branding and personal details – watch video below. Read more about Michael Blakey


42mm vs 45mm Classic

A quick comparison snapshot between the two Classic watch models, the 42mm and the 45mm. Both are available with your choice of Quartz, Automatic, or GMT movement.

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SwissPL offers the opportunity to own a Swiss timepiece which is truly unique in the vast sea of watches; a timepiece that is personalized to you, one that embodies your memories and the accomplishments, a wristwatch that celebrates the milestones of your life.

Each handcrafted SwissPL watch is customized in-house and is powered by a choice of high-grade Swiss movement [ETA 2824-2 automatic; ETA 2893 GMT dual-timezone; Unitas 6498/6497 hand-wind; Ronda quartz-analog].

There are three basic watch case styles to choose from and each style comes in stainless steel or pvd (black coated) steel finish. The Classic watch, the Aviator watch, and the Tactical watch.

Our watches are constructed of high-grade components found in many luxury Swiss watch brands such as sapphire crystal glass; surgical-grade 316-L stainless steel case; stainless steel Oyster bracelet with screws; solid end-pieces; screw-in crown with gasket; screw-down caseback with gasket; Super-Luminova on dials and hands; 120-click bezel; depth rating 300m (42mm Classic model and the 44mm Tactical model) and 3000m (45mm Classic).

The Aviator model offers a beautiful exhibition window in the caseback to display the stunning Swiss Unitas hand-wind movement. Our 42mm Classic watch model is depth-rated for 300 meters [which is 1000 feet; deeper than humans can dive]. The Tactical model is a 44-mm combat-gear type timepiece built with rugged engagement in mind and a pronounced dual edge case styling to make the ultimate resounding statement. The 45mm Classic is depth rated to 3000m (that’s 9000 feet) with the integrated helium valve.

We charge $245 deposit (which is applied towards the total) to start the customization process where we work hand-in-hand with you to create your personalized watch design; tailored around your story, drafting revisions until we have the exact design you had in mind.

The images shown throughout our website are customization projects and concept designs. If you don’t see the design or logo that you’re looking for; or you can’t find the plane, squadron patch or graphic that you’d like, quickly call or email us.

Start Your Design or send an email to [] with a short description of your idea; would you like to speak with us… call toll-free at 1-800-774-4980.

The deposit of $245 is applied towards your total and will secure your space in our production run schedule; then we begin the tailored design and customization process. The starting prices include design work and visual mockups, individual renderings and revisions, the watch and the customization which includes a 1-color dial print and personalized caseback engraving (engraving available on Classic and Tactical models).

The base price includes the 1st printed color on the dial, additional printed colors are $150 per color. Printing a multi-color logo/design is rather complex as each color requires its own separate art film and printing plates, ink mixing and individual print alignments, multiple test prints and then the final print. The price of your customized timepiece will depend on the complexity and colors of your printed design, as well as the Swiss movement you choose to power your watch.  Everything we make is handcrafted, Swiss components with American craftsmanship – Time for Your Story.

Production time for a customized watch is on average 9-12 weeks; however if you require it in a shorter time, we offer RUSH service which makes production time approx. 6-8 weeks (depending on your design) and we offer PRIORITY ONE service if you require your timepiece within 3-6 weeks. Our minimum order is one (1), customization pricing starts at $1,250.

Thank you for your time,
Alldaron Knewitz

SwissPL is breaking new ground in the world of fine Swiss watches by providing custom individualized timepieces. My personally designed SwissPL watch glistens with Naval Aviator Wings and a head-on image of an F-14 Tomcat plane. After 30+ years and over 12,000 hours of climbing into high performance jet fighters, I finally have a one-of-a-kind elegant timepiece that reflects and captures my passion and profession. Classic elegance, that is truly unique to you, is what makes SwissPL stand out.

Captain Dale “SNORT” Snodgrass
United States Navy [Ret.]

CAPT. Dale “Snort” Snodgrass

CAPT. Dale “Snort” Snodgrass

SwissPL is cool and rugged enough for a MiG-17 or A-4 Skyhawk, yet elegant and accurate enough for a CAT III landing in a 747-400! SwissPL, the Pilot’s Choice for a personalized timepiece!!

Michael “BUICK” Eberhardt
Commercial Pilot & Air Show Aviator

Michael “BUICK” Eberhardt

Michael “BUICK” Eberhardt

The watches were a great success… it’s not easy to get Fighter Pilots to tear up… all of our guys are loving their watches.

Preston Manning / TOP ACES

Preston Manning

Preston Manning