Welcome to SwissPL
We have been active in the Swiss watch industry for over 15 years, manufacturing precision diver, pilot, and tactical watches. We specialize in producing handcrafted custom watches, ranging from individual one-off timepieces, to company branded anniversary watches, to designing and developing a new watch case.
Call to discuss your vision: 1-800-774-4980
We create your custom watch
Your journey has created a unique history, one worthy of being told. We offer the opportunity to own a timepiece that we customize specifically for you. Encapsulate your very own milestones and personalize the design to Tell Your Story.
Now, let’s design your watch!
Officially licensed by the U.S. Navy
We have been working closely with the U.S. Military for the past decade to produce intricately detailed custom watches of the finest quality for Aviators, Special Operators, SEALs, and other Servicemen.
The REAL Top Gun:
Meet Maverick Snort
Legendary F-14 Tomcat Pilot, U.S. Navy TOPGUN Aviator, renowned Air Show Performer, and inspiration for Tom Cruise’ role “Maverick” in the movie Top Gun:
Captain Dale “Snort” Snodgrass
Browse our ever-expanding collection of ready-to-go designs. These previous projects were converted to stock designs for easy purchase. You can select case color, bezel color, and the watch movement.
Wear it like Ron White
While we are very proud of our ongoing cooperation with the U.S. Military and Law Enforcement, we don’t exclusively make watches for Servicemen. We have incredible ambassadors from many different professions, all icons in their field. Explore their timepieces and the story behind them.
Be sure you’re informed
Receive exclusive discount offers and have first-purchase-rights on special editions. Get the latest news about collaborations and behind-the-scenes sneak peeks into new projects.
Absolutely beautiful. If I were rating you in my squadron, I’d have to remark “Exceeds Expectations — Minimum supervision required.” My Bros at lunch today were “oohing and ahhing” but I could tell they were pissed.
LT Colonel Martin, USAF
Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.
COL. J. Battaglia
“Perfect is good enough!” An original quote which you deserve …. well done …. approved. Can’t wait to see it!