Welcome to SwissPL
We have been active in the Swiss watch industry for close to 20 years, manufacturing precision diver, pilot, and tactical watches. We specialize in producing handcrafted custom watches. Ranging from individual one-off timepieces and squadron group buys, to company branded anniversary editions. We can also provide in-house design / development of new watch cases.
Call to design your unique watch: 1-800-774-4980
or email us: contact@swisspl.com
Your journey has created a unique history, one worthy of being told. We offer the opportunity to own a timepiece that we customize specifically for you. Encapsulate your very own milestones and personalize the design to Tell Your Story.
Now, let’s design your watch!
Watch Models
Absolutely beautiful. If I were rating you in my squadron, I’d have to remark 'Exceeds Expectations — Minimum supervision required.'
LT Colonel Martin![]()
U.S. Air Force
Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.
COL. J. Battaglia![]()
U.S. Air Force
'Perfect is good enough!' An original quote which you deserve …. well done …. approved. Can’t wait to see it!
Master Chief Behr![]()
U.S. Navy
Made In House
Each watch is handcrafted for its owner in America, using precision components from Switzerland, Germany, Italy, and the U.S. Occasionally we manufacture special projects, and 'development editions', which are CNC machined in-house as limited quantity art-pieces.
The real Top Gun; legendary F-14 Tomcat Pilot, U.S. Navy TOPGUN Aviator, renowned Air Show Performer, and the inspiration for Tom Cruise’s role “Maverick” in the movie Top Gun.
We have been working closely with the U.S. Military for over a decade to produce intricately detailed custom watches of the finest quality for Aviators, Special Operators, SEALs, and other Servicemen.
The Brotherhood
44mm Tactical timepiece.
Limited edition of 10.
Shop by category
We convert your logo
If your graphic is not shown on our site, contact us and we can arrange it for you. We have converted graphics/patches from photos of flight jackets, and old deployment pictures, so we can most likely convert your graphic / logo / patch to wrist-art.
While we are very proud of our ongoing cooperation with the U.S. Military and Law Enforcement, we don’t exclusively make watches for Servicemen. We have incredible ambassadors from many different professions, all icons in their field. Explore their timepieces and the story behind them.
Celebrate
Your Milestones
Your Milestones
