SwissPL Watch Company is Officially Licensed by the Department of the U.S. Navy. We have been working closely with the U.S. Military for the past decade to produce intricately detailed custom timepieces of the finest quality at an affordable price-point for Aviators, Special Operators, SEALs and Servicemen.

You have brought happiness to those who served our Great Nation by providing them with visible tokens of valorous service. You are commended by a growing number of warriors – at home and abroad!
~ John Burtis

Make Your Custom Watch

We offer the opportunity to own a timepiece that YOU create; personalize the design to Tell Your Story.

Call to discuss your watch:

We have been active in the Swiss watch industry for over 15 years, manufacturing precision diver, pilot and tactical watches. Since 2010 we have been specializing on producing handcrafted timepieces; ranging from individual one-off watches, to developing a new watch case. Now let’s design your watch.

Existing Designs

Browse our ever expanding collection of "ready to go" designs. These previous projects were converted to stock designs for easy purchase.

Just select your design and case color preference, then choose your bezel color and the movement for your watch.

The design you envision, we bring to life. Your journey has created a very unique story, one worthy of being told. Encapsulate your milestones in our timepiece and share a part of you with future generations. Why should everyone’s watch always feature some company branding as “self-importance”, let’s focus on the wearer.

We have been active in the watch industry for over 15 years, manufacturing precision Swiss diver and pilot watches. Since 2010 we have been specializing in producing individually handcrafted timepieces for highly demanding professionals in the military and law enforcement. Designing personal watches with projects ranging from customizing our existing watch models to developing and prototyping a one-off bespoke watch case.

Producing commemorative timepieces for retiring Commanding Officers and Squadron deployment edition watches. Some of the groups we’ve catered to are: VFA-143, VFA-101, VP-4, HSM-73, VFA-105, VFC-111, VFA-102, VAW-124, HSM-77; 1-501st, 3-501st; U.S. Air Force; Special Forces, various SEAL members; including all the individually one-off created watches. We’ve made some crazy projects over the years.

Custom timepiece handcrafted in America; each watch we make is tailored to its owner. Create your idea; design your personalized watch, with the graphics and symbolism that means the most to you. The various squadrons or units you served with; your tours & deployments; the plane or helicopter you flew; your final flight hours; your pilot wings, your callsign, your winging-date, your favorite tail-number; or any other milestone that was most important to you along your journey. Of the millions of watches that are available in the world, this one is made just for you.

Choose from one of our watch models to personalize with your unique design [the CLASSIC 42mm, CLASSIC 45mm, CLASSIC 35mm, the AVIATOR 44mm, and the TACTICAL 44mm]; featuring custom dial printing and tailored caseback engraving, and now offering bracelet engraving. Working with our designer, you will be guided smoothly through our customization process.

Start YOUR design today, call 1-800-774-4980 and speak with us about your design ideas.

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SwissPL offers the opportunity to own a Swiss timepiece which is truly unique in the vast sea of watches; a timepiece that is personalized to you, one that embodies your memories and the accomplishments, a wristwatch that celebrates the milestones of your life.

Each handcrafted SwissPL watch is customized in-house and is powered by a choice of high-grade Swiss movement [ETA 2824-2 automatic; ETA 2893 GMT dual-timezone; Unitas 6498/6497 hand-wind; Ronda quartz-analog].

There are three basic watch case styles to choose from and each style comes in stainless steel or pvd (black coated) steel finish. The Classic watch, the Aviator watch, and the Tactical watch.

Our watches are constructed of high-grade components found in many luxury Swiss watch brands such as sapphire crystal glass; surgical-grade 316-L stainless steel case; stainless steel Oyster bracelet with screws; solid end-pieces; screw-in crown with gasket; screw-down caseback with gasket; Super-Luminova on dials and hands; 120-click bezel; depth rating 300m (42mm Classic model and the 44mm Tactical model) and 3000m (45mm Classic).

The Aviator model offers a beautiful exhibition window in the caseback to display the stunning Swiss Unitas hand-wind movement. Our 42mm Classic watch model is depth-rated for 300 meters [which is 1000 feet; deeper than humans can dive]. The Tactical model is a 44-mm combat-gear type timepiece built with rugged engagement in mind and a pronounced dual edge case styling to make the ultimate resounding statement. The 45mm Classic is depth rated to 3000m (that’s 9000 feet) with the integrated helium valve.

We charge $245 deposit (which is applied towards the total) to start the customization process where we work hand-in-hand with you to create your personalized watch design; tailored around your story, drafting revisions until we have the exact design you had in mind.

The images shown throughout our website are customization projects and concept designs. If you don’t see the design or logo that you’re looking for; or you can’t find the plane, squadron patch or graphic that you’d like, quickly call or email us.

Start Your Design or send an email to [] with a short description of your idea; would you like to speak with us… call toll-free at 1-800-774-4980.

The deposit of $245 is applied towards your total and will secure your space in our production run schedule; then we begin the tailored design and customization process. The starting prices include design work and visual mockups, individual renderings and revisions, the watch and the customization which includes a dial art and personalized caseback engraving (engraving available on Classic and Tactical models).

The base price includes graphics created in a dial art transfer process; which creates a beautiful reflective gold metallic design on the black dial; for color / multiple color dial art produced with our traditional Swiss dial printing machine prices are $150 per color. Printing a multi-color logo/design is rather complex as each color requires its own separate art film and printing plates, ink mixing and individual print alignments, multiple test prints and then the final print. The price of your customized timepiece will depend on the complexity and colors of your printed design, as well as the Swiss movement you choose to power your watch.  Everything we make is handcrafted personalized to you; Swiss components with American craftsmanship – Time for Your Story.

Production time for a customized watch is on average 8-10 weeks depending on complexity of your project; however if you require it in a shorter time, we offer RUSH service which makes production time approx. 6-8 weeks (depending on your design) and we offer PRIORITY ONE service if you require your timepiece within 3-6 weeks. Our minimum order is one (1), customization pricing starts at $1,250.

Thank you for your time,
Alldaron Knewitz

You have brought happiness to those who served our Great Nation by providing them with visible tokens of valorous service. You are commended by a growing number of warriors – at home and abroad!

J. Burtis

Alldaron… as an understatement, all I can say is “Dammmmmnnn!” Absolutely beautiful. If I were rating you in my squadron, I’d have to remark “Exceeds Expectations — Minimum supervision required.” My Bros at lunch today were “oohing and ahhing” but I could tell they were pissed. Tough.

I was debating asking you if there was any chance you could push up production, in time for my wedding anniversary, but I could certainly understand if that wasn’t possible. After 33 years in the military, I’ve learned that the surest way to not get what you want is to not ask the question. Then, lo and behold, your e-mail comes saying the watch is on the way. Damn, got my wishes.

LT Colonel Martin, USAF

LT Colonel Martin, USAF

The watch looks awesome! Can’t wait to get it. You have some incredible aviators wearing your watches. I’m impressed. Alldaron, thanks. Been an outstanding experience working with you.
Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks Alldaron for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.

COL. J. Battaglia

COL. J. Battaglia