design YOUR custom watch

Design your individual custom timepiece, or your group custom order,

with your graphics and details to tell your story, and honor your legacy.


• • • pricing starts • • •

Customize our Classic 42mm watch starting at $1,650.

Customize our Classic 36mm watch starting at $1,400.

Customize our Tactical watch starting at $1,850.

Customize our Aviator watch starting at $1,950.


• • • Customization Process • • •

1. Down Payment

Deposit of $350 to start your custom order.

2. Design concept

Email your design ideas, or we can suggest something.

3. Initial mock-up

Receive a visualization of your watch design.

4. Design Revision

Request free revisions until you love the design.

5. Summary

Confirm final design and pay remaining balance.

6. Production

6-10 weeks production time (rush service available).

7. Quality check

We make sure your watch lives up to our standards.

8. secure shipping

Your custom watch is on the way to you.


• • • After-sales • • •

9. follow-up

Upon delivery, we'll reach out to confirm that your watch arrived in "good order", and that everything meets your expectations. If you have any questions about using the watch, or proper care procedures, we can walk you thru it.

As the years pass, we'll continue to touch base, ensuring your timepiece maintains its exceptional performance, and continues to meet your expectations.

10. upgrades & modifications

As your career unfolds, adding unique facets to your narrative, we invite you to explore bespoke upgrades or enhancements to your watch.

Update your caseback with an engraving that celebrates your newest command or deployment.

Please connect with us for an exclusive consultation tailored to your evolving story.

11. overhaul service

Our comprehensive Overhaul Service is designed to meticulously eliminate scratches and signs of wear, restoring your timepiece to its pristine condition.

Clients are frequently astonished by the remarkable transformation, witnessing their cherished watches rejuvenated with a renewed luster that often surpasses expectations.

12. Parts & Replacements

To further personalize your rejuvenated timepiece, we offer the option to replace your current bezel insert with a new one or to elevate your watch's uniqueness with a custom-designed bezel insert.

This bespoke enhancement not only reflects your individual style but also adds an exclusive touch to your watch, making it truly one-of-a-kind in our collection of exquisite timepieces.

Start your

Individual custom order

To start working on the design for your custom watch order, we require a $350 deposit, which will later go towards the final balance, so this is not an extra fee. 


This deposit is for conception, visual mock-up renders, and revisions (until your watch design is precisely the way you imagined it).

Start your

Group custom order

Start your squadron's custom group watch order, in which each watch is still tailored to the owner.


We require a $1,500 deposit, which will later go towards the final balance. This deposit is for conception, visual mock-up renders, and revisions (until design is precisely the way your team envisions it).

44mm Tactical case

with Custom Cerakote

Unique to you

Not just function, but a unique piece of wrist-art. Own a watch that tells your story, celebrates your milestones and cherishes your moments of accomplishment. Each custom watch comes with a Swiss movement, handcrafted to Tell Your Story.

Guided Design

Process

Embarking on the design journey with SwissPL, you're not just selecting a watch; you're creating a legacy.

Our Guided Design Process is crafted to be an immersive experience - where your valor, sacrifice, and ethos become the blueprint for a timepiece that's as individual as you are. From the initial concept to the final touches, we are dedicated to understanding the nuances of your story - every element is carefully considered.

We are here to offer guidance to ensure that the creative process is as enriching and enjoyable as the final product - and with a keen eye for detail and a profound deep respect for your personal journey, we transform your ideas into a tangible masterpiece; wrist-art that speaks volumes.

Custom Tailored

for You

Upon receiving your deposit, we begin the personalized process of designing your watch's dial artwork and caseback engraving. This collaboration is facilitated through direct communication via email or text, allowing us to focus intently on the details that matter most to you.
We are committed to ensuring that every element of your timepiece is crafted to your liking, with the understanding that this watch will serve as a testament to your unique journey. Through a careful and considerate revision process, we work diligently to perfect the design, ensuring it becomes a cherished item, poised to become an heirloom.

Expanded

Customization

Choices

For your case coating, select from stainless steel or DLC-black; or upgrade your timepiece with a special Cerakote color coating, available in an array of colors for a distinctive look.

We offer custom-designed bezels, which can be tailored in Cerakote colors to either complement or contrast your case, allowing for a truly personalized design that mirrors your individual style and narrative.


Track The Journey

Embark on a unique journey with us and witness the creation of yourcustom timepiece unfold. "Track Your Watch's Journey" offers you anexclusive window into the meticulous craftsmanship and dedication thatgoes into every stage of your watch's production. From the initialdesign sketches to the final assembly, experience the passion andprecision that SwissPL invests in bringing your vision to life.

Swiss movements

Watch Dials

Caseback Engraving

Watch Hands

custom Jet Hands

Bezel Rings

Straps & Bracelets

Leather Stamping

Bracelet Engraving

Watch Boxes

Watch Winders

Accessories

Special Order Items

Custom Watch Hands

Custom Bezel Rings

Custom Watch Case

call us with questions: 1-800-774-4980

Start your

Individual custom order

To start working on the design for your custom watch order, we require a $350 deposit, which will later go towards the final balance, so this is not an extra fee. 


This deposit is for conception, visual mock-up renders, and revisions (until your watch design is precisely the way you imagined it).

Start your

Group custom order

Start your squadron's custom group watch order, in which each watch is still tailored to the owner.


We require a $1,500 deposit, which will later go towards the final balance. This deposit is for conception, visual mock-up renders, and revisions (until design is precisely the way your team envisions it).

These are some of the designs produced for the USMC Scout Sniper Association.

42mm Classic in DLC-Black with custom black bezel featuring crossed rifles and the punisher logo.
44mm Tactical in stainless with a concealed caseback design.
42mm Classic watch in stainless steel with leather strap
42mmdlc- black Classic case with green bezel
42mm DLC-black Classic case with red bezel and black leather strap with red stitching
42mm Classic in stainless with metal bracelet and additional logo @9 position
44mm Tactical case in black / stainless with green dial markers
42mm Classic case in stainless steel with metal bracelet and custom black bezel with crossed rifles and USMC EGA
44mm Tactical case in PVD-black and black leather strap with red stitching. Dial markers in white.
42mm DLC-black Classic case with leather strap and green bezel.
42mm Classic case in stainless with metal bracelet and black bezel.
42mm Classic case in stainless with custom sniper-gray bezel with cross rifles and USMC EGA.