USMC Scout Sniper Association
Marine Recon Foundation
That Others May Live Foundation
Handcrafted Custom Watch
The Honor Foundation
U.S. Naval Institute
Uncommon Grit Foundation
Pipe Hitter Foundation
Welcome to SwissPL
In the over saturated world of watch companies, we have forged a niche, handcrafting custom pieces, each echoing the unique story of its owner. Since 2010, we've had the privilege of being the storytellers for the brave souls of the U.S. Military, making watches that honor their sacrifices, and connect generations through service.
Call to design your unique watch: 1-800-774-4980
or email us: firstname.lastname@example.org
The Design Begins With Your Story.
Your unique journey has crafted a tale of distinction, a narrative deserving to be told. We invite you to acquire a tailored timepiece, a reflection of your individuality. Now you can own a legacy timepiece, one that celebrates your milestones and commemorates your sacrifices.
Now, let’s design your watch!
The watch I received was far better than I could have imagined. I have been wearing this thing since I received it and it is my new favorite timepiece. I opted to have the ETA automatic movement put in and it has proven to be incredibly accurate at keeping time. Additionally, Alldaron's customer service and communication is unlike anything I've ever experienced, and he's definitely earned my respect. Due to the incredible quality of the watch and customer experience, I have no doubt if I ever plan on buying another watch it'll be through SwissPL.
As leader of a small veteran non-profit membership organization, I’m always on the hunt for unique ways to fundraise and add value for our members. When Alldaron from SwissPL reached out, I was a little skeptical at first. Based on a glowing recommendation from another well-respected veteran non-profit, I took the time to hear what Alldaron had to offer. Boy, am I glad I did! Everything about this experience has been first class. His willingness to try new ideas; to add additional items to the standard package; the way he cares for every single customer and take into account the many individual requests; his timely processing of orders. The entire experience, from start to finish, has been superb. Alldaron genuinely believes in the causes he supports through his donation of 25% of the proceeds. We are blessed to have met Alldaron, and we hope to work on more projects with him in the future! By the way, I purchased serial #0001 of our limited edition. It completely exceeded my expectations! Love this watch!
It’s incredible, thank you for putting such amazing work into the watch, as well as the flask and bottle opener. I can’t tell you how much I appreciate this, definitely the coolest thing I have received that memorializes my career. The watch is running great; we are headed to Shot Show tomorrow, I’ll be rocking it there. I’ve received a lot of compliments on it!
Thanks for taking care of us. What you do means a lot. It’s our legacy on these watches, just so special and one of a kind! I can imagine you have some amazing stories…. it’s very meaningful work. You do it well!!! The watch arrived. It’s beautiful and the presentation is stunning. We couldn’t be happier!
~ S. Fleming
Mr. Knewitz and SwissPL, you certainly deserve the W-O-W award of the day for customer experience. Your responsiveness and flexibility in creating a precision, customized watch is refreshing in today’s version of customer service. Your interface and revisions have made it very easy to make the purchase decision for my commemorative watch. I am anxious to receive it, but know it will be a daily reminder of great times for years to come. Thanks again to you and your staff.
~ Lt. Col. Greg Richardson
He’s going to love it. As an aside, I got him a “vintage" Casio digital rectangular watch to replace the one that he wore in the 80s, and I hated more than anything. It is absolutely awful. It went missing about 30 years ago. He’s convinced that I had something to do with it, but I didn’t. Though I wish I had….;) He will get a kick out of it, and then I will give him this fabulous watch. Thinking he may ‘lose’ the Casio all over again!
~ B. Kalfas
Damn, Alldaron, your responses are incredible and timely. Everything is on the mark.....press on. Thanks again for your attention to detail and quick response. Everything looks great the way you've laid it out. Make it happen. Thanks again.
~ Lt. Col. B. "The Bro" Martin
I received the package last week, and with great timing, Peter arrived back in port yesterday for a mid patrol stop! He was so thrilled with the piece, and there's a formal ship event this week during the stop that he was thrilled to have it in time to wear. Peter will be leaving again to finish out the final months of his last patrol with USS Carney as Captain and changes command the end of April. I know he plans to write his own note as well, but thank you so much. This was the best gift to give and seeing his own design to mark his accomplishments was really wonderful. We look forward to hearing that other friends consider your business also!
~ C. Halvorsen
Got it. Wore it. Love it... I couldn’t resist - as soon as I opened the box, I put it on and went to a baseball game. Now I have to go through the rest of the goodies you sent! Thanks! Just looked at the (customized) flask - that was a surprise and very appreciated. You took much care to provide a high quality experience.
~ CDR. C. "Doc" Pellosie
I just wanted to thank you, and to review my beautiful custom SwissPL watch that we collaborated on and I recently received. I had waited a long time to pull the trigger on a purchase of a watch of this magnitude, and couldn’t be more pleased with the end result. It is exactly what we designed, after countless emails and renditions to get it exactly correct... attention to detail is what we call it in the aviation profession.
While I have only had and worn the watch a week, I’ve already been approached by others who admired it and requested your information (send my commission to... ha). I have also broke it in regarding lap swimming and can verify its waterproof capability and timekeeping accuracy. It really is a sharp, eye catching watch design and very reflective of my Naval service.
Again, thank you Alldaron for your time and effort in getting this watch done right, as well as your quality product. Sincerely,
~ Lt. Mike "Saint" Bernard
Alldaron, you are one in-action human! No wonder you have built a first class organization delivering such high quality timepieces. I am really impressed with your receptivity and follow-thru in every regard. Nice going.
~ Lt. Col. G. "Spock" Richardson
I have probably 25 watches, and I wear yours about 95% of the time.
~ COL. G. Rhinesmith - USMC (ret.)
SwissPL is breaking new ground in the world of fine Swiss watches by providing custom individualized timepieces. My personally designed SwissPL watch glistens with Naval Aviator Wings and a head-on image of an F-14 Tomcat plane. After 30+ years and over 12,000 hours of climbing into high performance jet fighters, I finally have a one-of-a-kind elegant timepiece that reflects and captures my passion and profession. Classic elegance, that is truly unique to you, is what makes SwissPL stand out.
~ Capt. Dale "Snort" Snodgrass, US Navy (ret.)
We convert your logo
If the graphic / plane you're interested in isn't displayed on our site, don't hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art. We're confident we can translate your graphic, logo, or patch into a unique timepiece design.
There've been many times when I've heard folks say they're speechless, but I never quite understood, until now!! I am speechless. Or perhaps I'm so impressed with the way you conduct business... it makes it hard for me to express my gratitude...A. DavisUSMC Scout Sniper
Absolutely beautiful. If I were rating you in my squadron, I’d have to remark 'Exceeds Expectations — Minimum supervision required.'LT Colonel MartinU.S. Air Force
Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.COL. J. BattagliaU.S. Air Force
'Perfect is good enough!' An original quote which you deserve …. well done!Master Chief BehrU.S. Navy
Made In House
Every timepiece is meticulously hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.
The real Top Gun. Legendary F-14 Tomcat Pilot, U.S. Navy TOPGUN Aviator, renowned Air Show Performer. The inspiration for Tom Cruise’s role “Maverick” in the movie Top Gun. An inspiration, and a dear friend.
We have been collaborating closely with the U.S. Military for more than ten years. Our mission is to craft exquisitely detailed, high-quality custom watches tailored specifically for Aviators, Special Operators, and other service members.
Carpe Diem timepiece
44mm Tactical timepiece
While our enduring collaboration with the U.S. Military and Law Enforcement is a source of pride, our expertise goes beyond creating watches exclusively for servicemen. We are privileged to work with ambassadors from a myriad of professions, each a trailblazer in their field. Explore their custom timepieces and the captivating stories they embody.