Your Watch Should Tell Your Story

Handcrafted Custom Watch

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USMC Scout Sniper Association

End Of An Era timepiece series

Marine Recon Foundation

That Others May Live Foundation

Want something no one else has?

Handcrafted Custom Watch

Design Your Custom Watch

The Honor Foundation

U.S. Naval Institute

Uncommon Grit Foundation

Pipe Hitter Foundation

Welcome to SwissPL

In the over saturated world of watch companies, we have forged a niche, handcrafting custom pieces, each echoing the unique story of its owner. Since 2010, we've had the privilege of being the storytellers for the brave souls of the U.S. Military, making watches that honor their sacrifices, and connect generations through service.

Call to design your unique watch: 1-800-774-4980
or email us:

We create your custom watch

The Design Begins With Your Story.

Your unique journey has crafted a tale of distinction, a narrative deserving to be told. We invite you to acquire a tailored timepiece, a reflection of your individuality. Now you can own a legacy timepiece, one that celebrates your milestones and commemorates your sacrifices.

Now, let’s design your watch!

Limited Series
USMC Scout Sniper Association
"End of an Era" timepiece.
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Official Timepiece
Exclusive partnership with That Others May Live Foundation.
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We convert your logo

If the graphic / plane you're interested in isn't displayed on our site, don't hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art. We're confident we can translate your graphic, logo, or patch into a unique timepiece design.

There've been many times when I've heard folks say they're speechless, but I never quite understood, until now!! I am speechless. Or perhaps I'm so impressed with the way you conduct business... it makes it hard for me to express my gratitude...

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A. Davis
USMC Scout Sniper

Absolutely beautiful. If I were rating you in my squadron, I’d have to remark 'Exceeds Expectations — Minimum supervision required.'

LT Colonel Martin
U.S. Air Force

Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.

COL. J. Battaglia
U.S. Air Force

'Perfect is good enough!' An original quote which you deserve …. well done!

Master Chief Behr
U.S. Navy
Thin Blue Line Flag
Live to Serve

• Honor the Blue.
• Respect the Sacrifice.
• United in Service.

ENJJPT custom timepiece

Limited Series

ENJJPT Timepiece

Design your limited series Euro-NATO Joint Jet Pilot Training Program timepiece to reflect your career.

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Made In House

Every timepiece is meticulously hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.

Remembering our Friend
CAPT Dale "Snort" Snodgrass

The real Top Gun. Legendary F-14 Tomcat Pilot, U.S. Navy TOPGUN Aviator, renowned Air Show Performer. The inspiration for Tom Cruise’s role “Maverick” in the movie Top Gun. An inspiration, and a dear friend.

Officially licensed by the U.S. Navy

We have been collaborating closely with the U.S. Military for more than ten years. Our mission is to craft exquisitely detailed, high-quality custom watches tailored specifically for Aviators, Special Operators, and other service members.

Custom Watches


Your Milestones

with an heirloom timepiece worthy of passing down.
Limited production run

Carpe Diem timepiece

Limited production run

44mm Tactical timepiece

Long Live the Brotherhood
Wear it like Ron White

While our enduring collaboration with the U.S. Military and Law Enforcement is a source of pride, our expertise goes beyond creating watches exclusively for servicemen. We are privileged to work with ambassadors from a myriad of professions, each a trailblazer in their field. Explore their custom timepieces and the captivating stories they embody.

Time for Your Story
Existing Designs
Explore our continually growing assortment of pre-designed creations. These previous custom designs have been transformed into readily available options for effortless purchase. Personalize your selection by choosing the case color, bezel color, and the type of watch movement, or take it a step further by upgrading with a fully custom caseback design.
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Pipe Hitter Foundation

We are proud to produce the signature timepiece in partnership with Eddie Gallagher to support his foundation.

Swiss Components

American Craftsmanship