U.S. Naval Institute

Many design options to choose from.

The Honor Foundation

Dedicated to the Brotherhood
honor the

Shadow Man

Marine Raider Foundation

Honor the Legacy

Warfighter Overwatch Foundation

celebrate your journey

Custom Caseback Engraving

the dial only starts the story...

Combat Diver Foundation

Guardians of the Deep
Your Watch Should Tell Your Story

Handcrafted Custom Watch

Start the Guided Design Process today.

Marine Recon Foundation

Support the Brotherhood.
Squadron Patch & Wings

Custom Group Orders

with Each Watch tailored to the owner.

USMC Scout Sniper Association

End Of An Era timepiece series

That Others May Live Foundation

Uncommon Grit Foundation

Pipe Hitter Foundation

Want something no one else has?

Handcrafted Custom Watch

Design Your Custom Watch

Welcome to SwissPL

In the over saturated world of watch companies, we have forged a niche handcrafting custom pieces each echoing the unique story of its owner. Since 2010, we have had the privilege of being the storytellers for the brave souls of the U.S. Military, making watches that honor their sacrifices, and connect generations through service.

Call to design your unique watch: 1-800-774-4980
or email us: contact@swisspl.com

We create your custom watch

The Design Begins With Your Story.

Your unique journey has crafted a tale of distinction, a narrative deserving to be told. We invite you to acquire a tailored timepiece, a reflection of your individuality. Now you can own a legacy timepiece, one that celebrates your milestones and commemorates your sacrifices.

Now, let’s design your watch!

Track the Journey

Embark on a unique journey with us and witness the creation of your custom timepiece unfold. "Track Your Watch's Journey" offers you an exclusive window into the meticulous craftsmanship and dedication that goes into every stage of your watch's production. From the initial design sketches to the final assembly, experience the passion and precision that SwissPL invests in bringing your vision to life.

We convert your logo

If the graphic/plane/helicopter etc., you're interested in isn't displayed on our site, don't hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art. We're confident we can translate your graphic, logo, family crest, company brand, or team patch into a unique timepiece design.

Swiss Components

American Craftsmanship

Remembering our Friend
CAPT Dale "Snort" Snodgrass

"I make custom watches because of Snort."
~ Alldaron (owner/designer SwissPL)
The real Top Gun
. Legendary F-14 Tomcat Pilot • U.S. Navy TOPGUN Aviator • Renowned Air Show Performer.

He's the real-life inspiration behind Tom Cruise’s iconic role 'Maverick' in the movie 'Top Gun.'

He has been a mentor, an invaluable advisor and beyond that a deeply cherished friend.

There've been many times when I've heard folks say they're speechless, but I never quite understood, until now!! I am speechless. Or perhaps I'm so impressed with the way you conduct business... it makes it hard for me to express my gratitude...

read full review

A. Davis
USMC Scout Sniper

Absolutely beautiful. If I were rating you in my squadron, I’d have to remark 'Exceeds Expectations — Minimum supervision required.'

LT Colonel Martin
U.S. Air Force

Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.

COL. J. Battaglia
U.S. Air Force

'Perfect is good enough!' An original quote which you deserve …. well done!

Master Chief Behr
U.S. Navy
Tactical Watch

Edge Engraving

Take customization even further

Custom Watches

ENJJPT custom timepiece

Limited Series

ENJJPT Timepiece

Design your limited series Euro-NATO Joint Jet Pilot Training Program timepiece to reflect your career.

Buy Watch

Made In House

Every timepiece is meticulously hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.

take it one step further...

44mm Tactical edge-engraving

Marine Recon Foundation

44mm Tactical

Limited production run

Carpe Diem timepiece

Special Cerakote Coated

44mm Tactical timepiece

- Long Live The Brotherhood -
Wear it like Ron White

While our enduring collaboration with the U.S. Military and Law Enforcement is a source of pride, our expertise goes beyond creating watches exclusively for servicemen. We are privileged to work with ambassadors from a myriad of professions, each a trailblazer in their field. Explore their custom timepieces and the captivating stories they embody.

Officially licensed by the U.S. Navy

We have been collaborating closely with the U.S. Military for more than ten years. Our mission is to craft exquisitely detailed, high-quality custom watches tailored specifically for Aviators, Special Operators, and other service members.