Night Stalker
Association

U.S. Naval Institute

Many design options to choose from.

The Honor Foundation

Dedicated to the Brotherhood

Marine Recon Foundation

Support the Brotherhood.

Warfighter Overwatch

celebrate your journey

Custom Caseback Engraving

the dial only starts the story...

Combat Diver Foundation

Guardians of the Deep

Marine Raider Foundation

Honor the Legacy
honor the

Shadow Man

Squadron Patch & Wings

Custom Group Orders

with Each Watch tailored to the owner.

USMC Scout Sniper Association

End Of An Era timepiece series

That Others May Live Foundation

Want something no one else has?

Handcrafted Custom Watch

Design Your Custom Watch

Welcome to SwissPL

In a world crowded with generic watch brands, we have forged a niche, handcrafting custom timepieces that reflect the milestones of their owners. Since 2010, we’ve had the honor of being storytellers for members of the U.S. Military, creating watches that celebrate their service and connect generations. Each watch is meticulously crafted with a deep passion for artistry, blending the precision of Swiss components with American craftsmanship.

Call to design your watch: 1-800-774-4980
or email us: contact@swisspl.com

We create your custom watch

The Design Begins With Your Story.

Your unique journey is a story that deserves to be told. Join us in designing a custom watch that reflects your individuality. Together, we’ll create a timepiece that celebrates your milestones and honors your sacrifices.

Now, let’s design your watch!

Tell Your Story Like
Ron White

Our collaboration with the U.S. Military and Law Enforcement is a deep source of pride; however, our craftsmanship extends far beyond. We work with race drivers, actors, and produce corporate awards and anniversary editions. We have the honor of collaborating with experts across various professions, each a leader in their field. Discover their custom timepieces and the unique stories they represent.

Track the Journey

Embark on a unique journey with us and witness the creation of your custom timepiece. “Track Your Watch’s Journey” offers you an exclusive look into the meticulous craftsmanship and dedication involved in every stage of production. From the initial design sketches to the final assembly, experience the passion and precision that SwissPL invests in bringing your vision to life.

We convert your logo

If the graphic, plane, helicopter, or other design you’re interested in isn’t displayed on our website, don’t hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art, including snapshots of patches from old flight jackets. We’re confident we can translate your graphic, logo, family crest, company brand, or team patch into a unique timepiece design.

Swiss Components

American Craftsmanship

Remembering our Friend
CAPT Dale "Snort" Snodgrass

"I make custom watches because of Snort."
~ Alldaron (owner/designer SwissPL)
----
The real Top Gun
. Legendary F-14 Tomcat Pilot • U.S. Navy TOPGUN Aviator • Renowned Air Show Performer.

He's the real-life inspiration behind Tom Cruise’s iconic role 'Maverick' in the movie 'Top Gun.'

He has been a mentor, an invaluable advisor and beyond that a deeply cherished friend.

There've been many times when I've heard folks say they're speechless, but I never quite understood, until now!! I am speechless. Or perhaps I'm so impressed with the way you conduct business... it makes it hard for me to express my gratitude...

read full review

A. Davis
USMC Scout Sniper

Absolutely beautiful. If I were rating you in my squadron, I’d have to remark 'Exceeds Expectations — Minimum supervision required.'

LT Colonel Martin
U.S. Air Force

Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.

COL. J. Battaglia
U.S. Air Force

'Perfect is good enough!' An original quote which you deserve …. well done!

Master Chief Behr
U.S. Navy
Tactical Watch

Edge Engraving

Take customization even further

Handcrafted
Custom Watches

TIME TO TELL YOUR STORY
ENJJPT custom timepiece

Limited Series

ENJJPT Timepiece

Design your limited series Euro-NATO Joint Jet Pilot Training Program timepiece to reflect your career.

Buy Watch

Made In House

Every timepiece is meticulously hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.

Tactical-Edge-Engraving_1500.jpg
take it one step further...

44mm Tactical edge-engraving

Tactical-BlackStainless-MRF-SwissPL-1500.jpg
Marine Recon Foundation

44mm Tactical

Limited production run

Carpe Diem timepiece

TOAST TO LIFE
Special Cerakote Coated

44mm Tactical timepiece

- Long Live The Brotherhood -
Officially licensed by the U.S. Navy
We have closely collaborated with the U.S. Military, crafting exquisitely detailed, high-quality custom watches tailored specifically for aviators, special operators, and elite units such as the 160th SOAR. Our commitment to precision and craftsmanship honors the bravery and dedication of those who serve. From the skies with the 101st Airborne Division to the elite missions of the Navy SEALs, our timepieces reflect the spirit and sacrifice of these remarkable individuals.
Corporate Anniversaries
We craft custom timepieces to celebrate corporate anniversaries. Our high-quality watches serve as prestigious awards that reflect the dedication and hard work of your team. The watch is uniquely designed to embody your company’s brand and legacy. Recognize the loyalty and contributions of your employees with a custom SwissPL watch, a treasured symbol of accomplishment and appreciation; and as a final gesture of gratitude, create a one-off retirement watch.