Welcome to SwissPL
In a world crowded with generic watch brands, we have forged a niche, handcrafting custom timepieces that reflect the milestones of their owners. Since 2010, we’ve had the honor of being storytellers for members of the U.S. Military, creating watches that celebrate their service and connect generations. Each watch is meticulously crafted with a deep passion for artistry, blending the precision of Swiss components with American craftsmanship.
Call to design your watch: 1-800-774-4980
or email us: contact@swisspl.com
The Design Begins With Your Story.
Your unique journey is a story that deserves to be told. Join us in designing a custom watch that reflects your individuality. Together, we’ll create a timepiece that celebrates your milestones and honors your sacrifices.
Now, let’s design your watch!
Watch Models
Our collaboration with the U.S. Military and Law Enforcement is a deep source of pride; however, our craftsmanship extends far beyond. We work with race drivers, actors, and produce corporate awards and anniversary editions. We have the honor of collaborating with experts across various professions, each a leader in their field. Discover their custom timepieces and the unique stories they represent.
Embark on a unique journey with us and witness the creation of your custom timepiece. “Track Your Watch’s Journey” offers you an exclusive look into the meticulous craftsmanship and dedication involved in every stage of production. From the initial design sketches to the final assembly, experience the passion and precision that SwissPL invests in bringing your vision to life.
Let customers speak for us
We convert your logo
If the graphic, plane, helicopter, or other design you’re interested in isn’t displayed on our website, don’t hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art, including snapshots of patches from old flight jackets. We’re confident we can translate your graphic, logo, family crest, company brand, or team patch into a unique timepiece design.
Swiss Components
American Craftsmanship
"I make custom watches because of Snort."
~ Alldaron (owner/designer SwissPL)
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The real Top Gun. Legendary F-14 Tomcat Pilot • U.S. Navy TOPGUN Aviator • Renowned Air Show Performer.
He's the real-life inspiration behind Tom Cruise’s iconic role 'Maverick' in the movie 'Top Gun.'
He has been a mentor, an invaluable advisor and beyond that a deeply cherished friend.
It is an honor to work with Eddie Gallagher to design his custom timepiece, and raise funds for VETs with his foundation timepiece.
Made In House
Every timepiece is meticulously customized and hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.
Limited Series
ENJJPT Timepiece
Design your limited series Euro-NATO Joint Jet Pilot Training Program timepiece to reflect your career.