Custom Watches


Welcome to SwissPL

We have been active in the Swiss watch industry for close to 20 years, manufacturing precision diver, pilot, and tactical watches. We specialize in producing handcrafted custom watches. Ranging from individual one-off timepieces and squadron group buys, to company branded anniversary editions. We can also provide in-house design / development of new watch cases.

Call to design your unique watch: 1-800-774-4980
or email us: contact@swisspl.com

We create your custom watch

Your journey has created a unique history, one worthy of being told. We offer the opportunity to own a timepiece that we customize specifically for you. Encapsulate your very own milestones and personalize the design to Tell Your Story.

Now, let’s design your watch!

Limited Available
UDT Timepiece
Celebrate the history of UDT with Freddie the Frog.
Official Timepiece
Exclusive partnership with That Others May Live Foundation.
25% of sales donated to the foundation.
Buy Watch

Absolutely beautiful. If I were rating you in my squadron, I’d have to remark 'Exceeds Expectations — Minimum supervision required.'

LT Colonel Martin
U.S. Air Force

Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.

COL. J. Battaglia
U.S. Air Force

'Perfect is good enough!' An original quote which you deserve …. well done …. approved. Can’t wait to see it!

Master Chief Behr
U.S. Navy

Made In House

Each watch is handcrafted for its owner in America, using precision components from Switzerland, Germany, Italy, and the U.S. Occasionally we manufacture special projects, and 'development editions', which are CNC machined in-house as limited quantity art-pieces.

Remembering our Friend
CAPT Dale "Snort" Snodgrass

The real Top Gun. Legendary F-14 Tomcat Pilot, U.S. Navy TOPGUN Aviator, renowned Air Show Performer. The inspiration for Tom Cruise’s role “Maverick” in the movie Top Gun. An inspiration, and a dear friend.

Officially licensed by the U.S. Navy

We have been working closely with the U.S. Military for over a decade to produce intricately detailed custom watches of the finest quality for Aviators, Special Operators, SEALs, and other Servicemen.

Carpe Diem timepiece, toast to life

Toast to Life

Carpe Diem timepiece

Limited production run.

Buy Watch

We convert your logo

If your graphic is not shown on our site, contact us and we can arrange it for you. We have converted graphics/patches from photos of flight jackets, and old deployment pictures, so we can most likely convert your graphic / logo / patch to wrist-art.

Time for Your Story
Existing Designs
Browse our ever-expanding collection of ready-to-go designs. These previous projects were converted to stock designs for easy purchase. You can select case color, bezel color, and the watch movement.
Browse Our Shop
Wear it like Ron White

While we are very proud of our ongoing cooperation with the U.S. Military and Law Enforcement, we don’t exclusively make watches for Servicemen. We have incredible ambassadors from many different professions, all icons in their field. Explore their timepieces and the story behind them.

Custom Watches


Your Milestones

with an heirloom timepiece worthy of passing down.